What Does It Take To Be A Successful YouTube Car Guy?

"Freddy "Tavarish" Hernandez" (apidaonline)
05/10/2015 at 10:36 • Filed to: offtrack

How does one amass a sizable YouTube subscriber base? Is a Mclaren 650S the spiritual successor to the Mazda RX-7? Who is the world’s worst high school guidance counselor? All these questions, and many, many more - answered in the very first run of my new YouTube series !!!error: Indecipherable SUB-paragraph formatting!!! with guest Rob Dahm.

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Every weekday is a new episode, with lots more interesting and talkative people to ask weird, off topic questions. If you enjoy it, !!!error: Indecipherable SUB-paragraph formatting!!! . Thanks!

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!!!error: Indecipherable SUB-paragraph formatting!!! is the founder of !!!error: Indecipherable SUB-paragraph formatting!!! and writes and !!!error: Indecipherable SUB-paragraph formatting!!! about !!!error: Indecipherable SUB-paragraph formatting!!! on the internet. He owns the world’s cheapest !!!error: Indecipherable SUB-paragraph formatting!!! , a !!!error: Indecipherable SUB-paragraph formatting!!! , and he’s the only Jalopnik author that has never driven a Miata. He also has a real name that he didn’t feel was journalist-y enough so he used a pen name and this was the best he could do.

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You can also follow him on !!!error: Indecipherable SUB-paragraph formatting!!! and !!!error: Indecipherable SUB-paragraph formatting!!! . He won’t mind.

DISCUSSION (56)

themoreyouknow876 > Freddy "Tavarish" Hernandez
05/10/2015 at 10:46

Step 1 to a successful YouTube car channel: Advertise channel on Gawker.

PatBateman > Freddy "Tavarish" Hernandez
05/10/2015 at 10:48

Lesson learned: In order to make it in the YouTube car game, you must grow a beard.

Ash78, voting early and often > PatBateman
05/10/2015 at 10:50

Done! Now to figure how this U-toob works. I think I used it to watch the Chronicles of Narnia rap once.

area man > Freddy "Tavarish" Hernandez
05/10/2015 at 10:50

That was very enjoyable! I appreciated the sociological bent the conversation took on when you guys talked about social media. Brought me back to college.

PS9 > Freddy "Tavarish" Hernandez
05/10/2015 at 10:50

Getting big on YouTube (TaxTheRich method)

Money

Friends who have money

jimz > Freddy "Tavarish" Hernandez
05/10/2015 at 10:54

rule #1: Be interesting, and say interesting things.

rule #2: Get to the point.

#2 is why I haven’t really been able to get into things like podcasts. too often they’re front-loaded with shit like “uh, yeah, huh-huh, welcome to, like, yeah, our podcast or something? I can talking on INTERNET!”

I haven’t watched any of the videos above yet, so this is more a general statement.

AndrosZ > Freddy "Tavarish" Hernandez
05/10/2015 at 10:55

How do you launch a successful YouTube Car Guy channel? You post a cleverly hidden marketing post for it on a hugely popular car blog.

GeorgeyBoy > Freddy "Tavarish" Hernandez
05/10/2015 at 10:57

It’s weird seeing my hometown in those videos.

Freddy "Tavarish" Hernandez > AndrosZ
05/10/2015 at 10:59

Who’s hiding?

AndrosZ > Freddy "Tavarish" Hernandez
05/10/2015 at 11:04

Kinja'd!!!

Leadbull > PatBateman
05/10/2015 at 11:11

And/or own a Lamborghini

Sean Hoover > Freddy "Tavarish" Hernandez
05/10/2015 at 11:21

And yet all the car talk / car enthusiast YT channels combined can’t compete with the biggest toy unwrapping channel on YT. I still contend the sweet spot for the car enthusiast audience is not on YT - still on TV (40+ year olds - just ask Discovery Networks and the BBC.)

vxdgbvcx > Freddy "Tavarish" Hernandez
05/10/2015 at 11:37

Start working at home with Google! It’s by-far the best job I’ve had. Last Wednesday I got a brand new BMW since getting a check for $6474 this - 4 weeks past. I began this 8-months ago and immediately was bringing home at least $77 per hour. I work through this link, go to tech tab for work detail.

———————————> http://www.incomejoin70.com

Nate > Freddy "Tavarish" Hernandez
05/10/2015 at 11:49

Holy crap Tavarish you look completely opposite of how I pictured you.

H4N5 GRU83R > Freddy "Tavarish" Hernandez
05/10/2015 at 12:11

Whoa whoa bachelorWAT?

Wheelerguy > Nate
05/10/2015 at 12:24

I know. I never thought you’d look like Chris Harris’ brother or alter ego.

Nate > Wheelerguy
05/10/2015 at 12:27

Totally saw that face and first thought “Chris Harris?”

I'm Abe Froman > PS9
05/10/2015 at 12:48

Forgot to mention: effort, skill, and making the time.

PS9 > I'm Abe Froman
05/10/2015 at 12:49

None of which count at all without the powersliding RRs and Ferrari burnouts.

Wheelerguy > Nate
05/10/2015 at 13:05

Good thing Tav’s doing YouTube nowadays. It’d be fun if he does those Whoa-Cheap cars he likes to post on Car Buying . And have the boffins over at REACT do some of their work a week after.

And review the ND Miata.

And this animal.

Kinja'd!!!

No, wait, it’s this.

Kinja'd!!!

And I mean an actual bull, not a Lambo. Or at least an actual dolphin. See how it compares to a horse.

Wheelerguy > Freddy "Tavarish" Hernandez
05/10/2015 at 13:06

Kinja'd!!!

He Freddie!!! Freddie the Flattyfuss!!!

Andrew T. Maness > Freddy "Tavarish" Hernandez
05/10/2015 at 13:24

I’ll subscribe to you if you subscribe to me...

Freddy "Tavarish" Hernandez > Andrew T. Maness
05/10/2015 at 13:29

Same time, man. I don’t know you, SAME TIME!

Andrew T. Maness > Freddy "Tavarish" Hernandez
05/10/2015 at 13:52

Yeah I already subscribed and watched the first two videos. Funny stuff and I think you should link up with Puppyknuckles and I when I’m in NYC next month.

So.... https://www.youtube.com/channel/UCUwAj…

Ben C > Nate
05/10/2015 at 14:00

Totally.

I expected a Doug DeMuro twin.

TheHondaBro > Freddy "Tavarish" Hernandez
05/10/2015 at 14:04

Kinja'd!!!

“Why would you buy this Ford van when you can buy a salvaged Maserati Quattroporte for less?”

Freddy "Tavarish" Hernandez > Andrew T. Maness
05/10/2015 at 14:37

I’m down.

Sir HoonsAlot > Leadbull
05/10/2015 at 14:38

A lambo? Pff, try an RX-7

AntiSpeed > Freddy "Tavarish" Hernandez
05/10/2015 at 15:12

Cool! I’m trying to get started on YouTube myself with the F1600 I’ll be racing this season. Let me know if you want to test drive a formula ford, or just talk racing (or both!).

El Guapo Chavez > I'm Abe Froman
05/10/2015 at 16:00

Skill ???? Those rich douches? No sir.

Spasoje > Freddy "Tavarish" Hernandez
05/10/2015 at 16:58

Wow. I watched all 4 clips and associated myself with every second. I’ll definitely be back for more.

Freddy "Tavarish" Hernandez > Spasoje
05/10/2015 at 17:46

Great! Glad you liked it!

I'm Abe Froman > El Guapo Chavez
05/10/2015 at 18:41

Money doesn’t get up and turn itself into the means-to-an-end it is.

Karpet > GeorgeyBoy
05/10/2015 at 19:49

Ah, Southbound Telegraph in winter. Majestic.

V12 Jake- Hittin' Switches > Freddy "Tavarish" Hernandez
05/10/2015 at 20:20

Greetings Comrade commissar tavarish !

NickD > Freddy "Tavarish" Hernandez
05/10/2015 at 20:29

That was just...no.

CharlieKellyKingofTheRats > AndrosZ
05/10/2015 at 20:32

To me, sponsors are always key. I watch roadkill stuff because it is funny, but it is always like I bought this $500 68 charger, replaced everything except the body (with a little help from our friends at....). Now I’m going to drive it.

GhostZ > I'm Abe Froman
05/10/2015 at 21:35

No no no, you hire people with skill and pay them for their effort. All you have to do is show up with the cars.

For Sweden > Ash78, voting early and often
05/10/2015 at 21:48

No, a beard like hair on your face.

Ash78, voting early and often > For Sweden
05/10/2015 at 21:56

My best friend Bruce thinks my beard is perfect for me! We chat about her over drinks several times a week.

I mean “it.”

TheHondaBro > PatBateman
05/11/2015 at 00:33

My beard ranks among histories finest, so WHY DON’T I HAVE A SUCCESSFUL CHANNEL???

JSUPHK > Freddy "Tavarish" Hernandez
05/11/2015 at 01:57

interesting...thats not how i was pronouncing “Tavarish” (mentally)

Freddy "Tavarish" Hernandez > AntiSpeed
05/11/2015 at 08:03

Yes, I would like that.

StndIbnz, Drives a MSRT8 > Freddy "Tavarish" Hernandez
05/11/2015 at 08:30

Great......another YouTube channel to subscribe to and watch while I’m “working”. Thanks, like I needed that.

charrigan > Freddy "Tavarish" Hernandez
05/11/2015 at 08:36

Am I one of the few who cant stand Rob Dahm?

Freddy "Tavarish" Hernandez > charrigan
05/11/2015 at 08:43

Probably. The guy was one of the nicest people I’ve ever met.

davesaddiction @ opposite-lock.com > Andrew T. Maness
05/11/2015 at 09:15

I keep telling Dave he needs to rebrand... His photography and writing are so good; I honestly think the name of his site might be holding him back some.

UAVnoitall > Freddy "Tavarish" Hernandez
05/11/2015 at 10:50

I am so sick of clicking on a potentially interesting car review only to find out that its being reviewed by a guy whose driver’s license has been in his wallet for about 3-4 years (YouTube is full of these guys). Sorry, I could care less what you have to say comparing the latest Ferrari to a Lamborghini or your review of the Ford GT because you have little credibility and very limited life experience, which doesn’t equal credibility. I wouldn’t feel comfortable buying a house from a 20 yr old or having a 20 year old dentist for the same reason. Seriously, there are some people who do on line car reviews well, and this is the formula:

1. Have credibility: Age, education, experience, industry experience, something…

2. Be a good communicator: Use good speech, articulate, put thought into your analysis

3. Be Interesting: Make me want to listen to you

4. Invest in good sound, video and editing equipment

I like the majority of what I read on Jalopnik, but man there are way too many automotive journalist wanna-bees /posers out there.

Andrew T. Maness > davesaddiction @ opposite-lock.com
05/11/2015 at 11:19

Perhaps but I think there’s something to be said for standing out in the crowd too.

I just realized that I have no clue what a Puppyknuckle is and I’ve never asked him haha.

davesaddiction @ opposite-lock.com > Andrew T. Maness
05/11/2015 at 11:30

Recognizable and memorable is good. Just not sure if “Puppyknuckles” is that.

Andrew T. Maness > davesaddiction @ opposite-lock.com
05/11/2015 at 12:27

Well maybe if somebody hadn’t taken perhaps the most creative Dave name...

By the way, are you NYC local?

davesaddiction @ opposite-lock.com > Andrew T. Maness
05/11/2015 at 12:30

Ha! Hardly the most creative, but I could have chosen something worse, I guess.

No CCC membership for me. I grew up in Missouri and have been in Tulsa the last 10 years.

5ptBro > Freddy "Tavarish" Hernandez
05/11/2015 at 14:33

Am I the only person who cannot stand Rob Dahm?

CalzoneGolem > Ash78, voting early and often
05/11/2015 at 15:47

The chronic what?

AntiSpeed > Freddy "Tavarish" Hernandez
05/11/2015 at 18:58

Awesome! Shoot me an email and we’ll try to get something set up this summer! charles.anti at gmail.com

citizennick > Freddy "Tavarish" Hernandez
05/11/2015 at 23:59

Hell, I don't even title my videos.